Tuesday, August 3, 2010

Tik Tok: Kesha clocks on and cashes in at watch launch

By Jody Thompson

Two timed: Kesha arrives at the Casio watch launch wearing two of the company's timepieces


Her biggest hit to date is single Tik Tok - so it should come as no surprise to see Kesha coining in it as the face of Casio watches.

Though we doubt the multi-million-selling artist is (watch)strapped for cash, the star shamelessly plugged the plastic timepieces at a party in New York last night to launch their latest models.

Wearing up to three of the cheap watches at a time, the 'Baby-G Watch Brand Ambassador' even painted her lips a revolting shade of blue to match one of the garish-looking wrist wreckers.


Clocking on: The star arrives at the watch launch


Seeing stars: The Tik Tok singer doesn't just stop at blue lips...


The Japanese manufacturers must have paid her by the briefcase load, as the singer not only appeared in three different outfits for the cameras, but performed at the event too.

The 23-year-old singer has previously described her style as 'garbage-chic' and she was certainly sticking to her look onstage at the Manhattan Centre, where she performed some of her hits.

Covered in glitter and with a Kiss-style blue star painted over her right eye, the Californian girl and pal of Katy Perry sported fishnets, gold hot pants and a man's Van Halen tour vest in a kind of punk-meets-glam-rock get-up.


Scary lady: The singer's stage-props are almost as horrifying as her outfit


Ripping time: Kesha dons a torn t-shirt after her live set


Earlier on the red carpet, she'd worn a rather more sedate, asymmetric, off-the-shoulder black mini dress and stiletto shoeboots.

However, she later she changed again into silver shorts and a ripped American Football T-shirt as she took questions from the audience.


Loved-up: Lamar Odom and wife Khloe Kardashian rock up on the red carpet


Kesha was introducing herself as the new face of Casio's Baby-G women's watches, while Bryan Greenberg of HBO’s How to Make It in America will represent Casio’s new men’s line, Edifice Black Label.

The singer is also set to design two watches — the first of which will hit stores next summer.


About time: A watchless Gabourey Sidibe, left, and a G-shock wearing Jaslene Gonzalez, right, turned up on the red carpet


Also at the bash were basketball player Lamar Odom and his wife, reality TV star Khloe Kardashian - who flashed a huge diamond ring on the red carpet - Jaslene Gonzalez, winner of 2007's American's Next Top Model, and Gabourey Sidibe, star of lauded movie Precious.

Shockingly, neither Gabourey nor Khloe were wearing one of the digital timepieces, though we're sure that oversight would have been rectified within minutes once they'd been clocked by company executives.

But we presume that all of the stars present will have fuller pockets for rocking up for the watch maker's party at any rate...provided they weren't late, of course.


Ad a girl: The popstar will have earned a lot more than just $ to be the face of these watches


source: dailymail

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